JUS perfume interview
Your name – Andrea Maack
Your work – Visual artist
- What first attracted you to the world of perfume / scent / fragrance?
I like the idea of being able to wear perfume as a piece of art. I was working on a series of artworks that dealt with the concept of wearable art and in the process the idea to make the ultimate scent came along, that´s how I created SMART (Smell art) my first ever perfume creation, that was made in a collaboration with a perfumer that translated my original drawings into a fragrance
- What perfume would you rescue from your collection if an evil perfume tax collector came round and said he was going to take every scent but one?
I would rescue Craft from my collection it has such a strong emotional connection to me, it was made for an exhibition to accompany a dress that I had made our of pattern cutting paper and pencil the piece took about 200 hours to make so the scent always reminds me of that amazing process.
- If you won the lottery, what would be the first perfume in your shopping bag?
I would get my favorite perfumer to create a scent for me with no budget or time restrictions.
- If you could only wear one scent for the rest of your life, what would it be?
- What is a smell, or combination of smells, you wish was a perfume that you’ve never come across in any bottle before?
The answer lies in new fragrances that I am currently working on.
- Can you describe a moment of passion or poignancy in your life linked to a scent?
My partner (and business partner) bought me a lot of niche fragrances when we started dating six years ago. I like how they create a journey through our relationship and and end in our own line of unique fragrances.
- What is your earliest memory of perfume?
Probably Christalle by Chanel, growing up in Iceland we do not have a strong perfume culture, but I remember Christalle as being a scent I felt could export me to Paris and the life I envisioned for myself as a child.
- Is there a perfume you wore in the past that you no longer wear, and why?
I used to wear Balenciaga perfume because I wear a lot of their clothing, now I mostly wear my own creations.
- Is there a particular figure or house in the world of perfume that you admire, and why?
My long time collaborator Renaud Coutadier of DP&CO (www.dpandco.com). He is true visionary when it comes to perfume and no idea is too crazy for him, I like that attitude.
- Is there any art (literature, poetry, theatre, visual art, music, etc) that you have experienced that uses scent in a provocative or beautiful way? If not, can you think of an idea for scent in art?
I like Ernesto Neto´s scented installations they are both beautiful visually and intriguing from a visual art standpoint.
Explore Andrea’s beautiful and stimulating work and purchase her scents at http://andreamaack.com/.